The brand went into decline in Japan after the 1990s, but continued to grow in the international market. Hello Kitty's popularity also grew with the emergence of kawaii (cute) culture. Originally, Hello Kitty was only marketed towards pre-teenage girls, but beginning in the 1990s, the brand found commercial success among teenage and adult consumers as well. Hello Kitty was created in 1974 and the first item, a vinyl coin purse, was introduced in 1975. According to her backstory, she lives in a London suburb with her family, and is close to her twin sister Mimmy, who is depicted with a yellow bow. Sanrio depicts Hello Kitty as an anthropomorphized white cat with a red bow and no visible mouth. Hello Kitty ( Japanese: ハロー・キティ, Hepburn: Harō Kiti ), also known by her real name Kitty White ( キティ・ホワイト, Kiti Howaito), is a fictional character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. For more guidance, see Wikipedia:Translation.You should also add the template to the talk page.A model attribution edit summary is Content in this edit is translated from the existing Japanese Wikipedia article at ] see its history for attribution. You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation.If possible, verify the text with references provided in the foreign-language article. Do not translate text that appears unreliable or low-quality.Consider adding a topic to this template: there are already 3,677 articles in the main category, and specifying |topic= will aid in categorization.Machine translation, like DeepL or Google Translate, is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia.

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